Next Gen Video Ad Monetization: Online Apps Panel

To maximize ad revenues in the streaming wars, it’s clear content publishers need to incorporate a CTV ad strategy. But with so much competition for viewers’ attention, savvy content publishers should consider:

• How can video and audience data be used to deliver more effective ads for advertisers?
• What innovative ad formats and technology can be used to increase ad revenue for publishers while providing a better user experience?
• Will distribution workflows need to adjust to incorporate these new tools?

Watch our discussion on next gen OTT advertising capabilities featuring IRIS.tv, TripleLift and Shout! Factory. Learn about CTV ad opportunities and challenges, as well as the various tools such as virtual product placement, dynamic ad creatives, contextual advertising and more that can make your OTT ads more engaging to audiences and more profitable for your business.

Featured Speakers:

• Gene Pao, EVP, Strategy and Digital at Shout! Factory
• Field Garthwaite, Co-Founder and CEO, IRIS.tv 
• Michael Shields, GM Advanced Advertising, TripleLift
• Matt Moore, SVP of Product, Zype