The situation
From web series to curated streaming app
What began in 2015 as a YouTube series named 'Sabine's New House' soon evolved into a dedicated platform that championed sustainable living.
In the spring of 2020, amidst the global upheaval caused by the pandemic, SHG Living made its official debut, initially focusing on topics like maintaining well-being during trying times, fostering home gardens, and undertaking home improvement projects. Instead of producing shows, they concentrated on curating high-quality programming from influencers focused on sustainable living.
To manage, monetize, and distribute video across web-based platforms, they chose to host their video content on Zype Streaming Platform, a cloud-based online video platform with a built-in CMS, CRM, embeddable HTML5 video player, tools for encoding, distribution to web-based platforms, and consumer and content analytics.
Along with Zype Apps Creator, a cloud-native, web-based, no-code app-building solution, they could create owned and operated applications, which they distributed to Connected TVs (Roku, Amazon Fire, Apple TV, Android TV, Samsung, and LG), mobile (Apple iOS, Android, Amazon), and their website.
Yet, despite the valuable content they offered to a world in desperate need of sustainable solutions, they wanted to continue expanding their outreach to new audiences beyond their owned-and-operated platforms.
The solution
Powering SHG Living's playout channel distribution with Zype Playout
SHG Living embarked on an innovative journey by venturing into the world of Free Ad-Supported Streaming Television (FAST). Utilizing the powerful capabilities of Zype Playout, a cloud-native, web-based playout solution used to program and schedule live or VOD content into linear channels, they found a solution that enabled them to create a digital linear channel with remarkable ease.
Zype Playout's horizontal timeline scheduler with drag-and-drop functionality streamlined the process of programming content. They could also deliver to third-party or owned-and-operated platforms with pre-, post, and mid-roll ad insertion, increasing content monetization opportunities. Native tools for creating dynamic graphics and channel branding overlays for their playout channels also played a pivotal role in enhancing viewer engagement, encouraging users to continue watching on the SHG Living app.
With Zype Playout, SHG Living has expanded their linear channel distribution to popular FAST platforms, including Freecast, Streemium, DingoTV, and others.
