ZYPE STREAMING PLATFORM
Viewer analytics
Zype's analytics puts reporting on video engagement, device-level playback, and consumer-level analytics at your fingertips
Consumer-level analytics
Individual consumer transactions and engagement snapshots
- Viewer engagement data: View video analytics on an individual level including total videos played, device engagement and total hours watched.
- Consumer activity history: Use each customer’s individual profile page to track details about your users and get insight into payment, login, and activity history.
Video engagement analytics
Powerful insight into which videos perform best
- Actionable device data: See which devices and players your customers are using to access your content. Use this information to drive content strategy on a per-device basis.
- Geo-based analytics: Geographic analytics to learn where your customers are located.
Device-level analytics
- Granular device data: Detailed analytics to show how your customers are accessing your content by device, by browser, and by operating system.
- Expand reach and growth: Discover where to focus your attention to drive the most growth and retention by learning which devices are most popular with your customers.
- Performance tuning: Learn which of your apps are performing well and which need a little more nurturing.
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Go Deeper with Integrated Analytics Providers
Leverage our integrations with advanced analytics providers like NPAW and MediaMelon to inform your business strategy with even more robust streaming, content, and viewer analytics.