At Zype, we understand the vital role analytics plays in optimizing your video strategy, engaging your audience, and driving revenue. That’s why we’re thrilled to announce the launch of Zype Analytics 3, our most advanced analytics platform to date. Whether you’re a current Zype customer or a business exploring video streaming solutions, Zype Analytics 3 is designed to deliver the actionable insights you need to make informed business decisions regarding your streaming products and services.
Watch VP of Product Steven Tripsas demo Zype Analytics 3
Introducing Our New Analytics Solution: Zype Analytics 3
Zype Analytics 3 represents a significant leap forward in Zype’s video content, revenue, and platform-related analytics. This native, real-time analytics solution is now enabled by default for all Zype customers and in time will provide a roll up of analytics across the entire Zype platform, including Zype Streaming Platform, Zype Apps Creator, Zype Live, and Zype Playout, so you can view all your analytics for Zype-powered services in one centralized location.
Today, Zype Analytics 3 is organized into three primary sections: Engagement, Revenue, and Platform Dynamics. Each page is designed to provide tailored insights for specific aspects of your video business. Let’s look dive into the metrics available for each category:
Engagement Analytics
On the Engagement analytics page is where you’ll find detailed metrics about how your audience interacts with your content. The Engagement Analytics dashboard allows you to monitor metrics like Plays, Hours Watched, and Viewers, with data segmented by platform, domain, geographic location, or application. You can also drill down into top-performing videos, consumers, and playlists as our analytics are now enhanced with playlist-level analytics. This analytics view will help you understand audience preferences so that you can guide content strategy to enhance your user experience.
Key Capabilities of Zype’s Engagement Analytics dashboard:
- Track Key Streaming Metrics: Plays, hours watched, unique viewers, and engagement by platform, domain, and application.
- View Top Content: Identify your top-performing videos, consumers, and playlists with advanced playlist-level analytics, a first for Zype.
- Granular Insights: Drill down into hyperlinked metrics like “Plays” to uncover deeper trends and patterns.
Revenue Analytics
The Revenue Analytics dashboard equips you with data that can help you optimize monetization of your video content and services. On this dashboard you can gain insight into how your service subscriptions or transactions are trending to see how your content and consumer monetization is driving revenue for your business over time.
Key Capabilities of Zype’s Revenue Analytics dashboard:
- Subscription Revenue: View rollups of total revenue from Subscriptions and track total Subscriptions over time
- Transactional Revenue: View rollups of total revenue from Transactions across your streaming service and view total Transactions over time.
- Gain Insight into ROI: The Revenue analytics view helps you monitor the earnings from your content to determine ROI and allow you to facilitate data-driven financial decision making.
Platform Dynamics Analytics
The Platform Dynamics dashboard provides analytics that can help you optimize the operation of your video business. Some of the analytics offered in Zype’s original analytics solution, Zype Analytics 1.0, will be available in this section.
Key capabilities of Zype’s Platform Dynamics metrics include:
- Monitor Videos Managed - Monitor the total number of videos managed in your platform over time
- Track Player Requests - View the unique number of times a request was made to your Zype-powered video player to play a video
- View Total Gigabytes or Stream Hours - Manage the volume in gigabytes or the hours of video streamed from the Zype Platform across Live, VOD, and Downloaded content.
What Sets Zype Analytics 3 Apart
Other streaming video platforms may offer analytics solutions as part of their package, but rarely do those analytics provide such deep insight into content performance and audience engagement, with a unified view across your product and services. External analytics providers like Google Analytics can serve high-level needs on a time-delayed basis, but don’t offer the immediacy and drilldown access that’s provided by Zype Analytics 3.
Here are a few ways in which Zype’s native analytics solution sets itself apart from other competitive analytics offerings:
- Real-Time Data Updates: Up-to-the-minute concurrent viewer metrics that refresh every 60 seconds give you up-to-the-minute insights into audience engagement.
- Detail pages: Detail pages, available for every primary metric, provide the ability to drill down further into your data, including the ability to group by additional metrics as well as filter by chosen parameters
- User-friendly Dashboards: Analytics 3 is prominently featured on the main dashboard, offering data-driven visualizations that simplify complex metrics for business users, but also provide opportunities for product managers to drill down to get deeper insights.
- Exportable Data: Seamlessly export raw data in formats such as Excel, CSV, PNG, or PDF, ideal for business reporting and further analysis.
- Flexible Date Ranges: Quickly adjust your data view with time ranges from hourly to 30 days, or set custom ranges to drill down further and conduct customized analysis.
- Playlist-Level Analytics: View playlist performance metrics to see how collections of content perform, for less time spent putting together reporting manually and enabling better content curation strategies.
- Consumer Insights: Identify top viewers and understand their consumption patterns, empowering personalized engagement initiatives.
How Zype Analytics 3 Benefits You
Zype Analytics 3 isn’t just about making more data available to our customers—it’s about equipping our customers with data through which they can glean actionable insights that drive results for their business.
Zype’s new analytics offering can help content owners and distributors:
- Enhance Content Strategy - By understanding what content resonates with your audience, you can optimize your programming to increase engagement and viewer retention. The detailed insights into playlists, applications, and consumer behavior enable you to tailor offerings that meet audience preferences.
- Optimize Viewer Experience - Real-time analytics help you identify and address streaming issues as they happen, ensuring a seamless viewer experience. With metrics refreshed every 60 seconds, you’re always in sync with your audience.
- Drive Revenue Growth - Comprehensive revenue analytics allow you to assess monetization strategies, identify trends in subscription and transactional income, and plan future campaigns more effectively.
- Simplify Reporting and Analysis - With exportable data and our upcoming API update, Zype Analytics 3 can integrate seamlessly into your reporting workflows. This means less time spent on manual analysis and more time acting on insights or building data-driven products.
A Future-Ready Solution
Zype Analytics 3 is just the beginning. As a foundational offering, it’s built to evolve with your needs. With ongoing updates—including API analytics access and additions of application and user analytics metrics —you can be confident that Zype Analytics 3 will continue to support your business as it grows and adapts.
We’re excited to see how Zype Analytics 3 empowers our customers to unlock new opportunities in the ever-changing world of video streaming. Ready to experience the power of Zype Analytics 3 for yourself? Contact us for a demo or log in to your dashboard today to explore the possibilities.