We're focused on building the most comprehensive end-to-end video infrastructure platform available to help you increase engagement and monetization of content across all your streaming platforms. Read on for the latest product updates!
Zype Playout has introduced Multi-Ad Tag Support, enhancing ad auction and fill rates and ad delivery efficiency. This update enables the platform to identify the device category from which an ad request originates (e.g., mobile, smartTV, tablet, web, etc.) and route it accordingly to optimize ad fill rates. By improving ad rendering and ensuring ads display seamlessly across various devices, we're empowering customers to maximize monetization opportunities within their playout streams.
Zype Playout's latest update introduces the Bring-Your-Own CDN feature, allowing customers to configure their Playout channels to utilize their own content delivery network (CDN) infrastructure instead of relying on Zype or third-party streaming services. This enhancement aligns with Zype's investment in supporting Owned and Operated (O&O) use cases, offering greater flexibility to customers and aligning with a modular architecture approach. With this update, customers gain more control over their tech stack, enabling them to manage their CDN strategy, tap into existing CDN commitments for cost efficiencies, and optimize their workflow for content delivery.
Zype Playout introduces Priority Track Cut-in functionality, enabling smoother transitions between playout assets. When a priority track asset is scheduled, it seamlessly "cuts in" over the base track asset, eliminating the need for gaps or fallback slates. This enhancement ensures a smoother cutover between pre-programmed and priority track content, particularly valuable for News and Sports live feeds.
Zype Playout customers can now enrich their channel EPG with expanded metadata, including published date, series, host, genre, season number, and episode number. Furthermore, a new API key option offers greater control and security for Zype customers who need to send their playout channel EPG information to third-party syndication providers.
Playout customers can leverage Zype's integrations with new services like TCLtv+, Cineverse, and Freecast for FAST channel delivery. Backlight is currently delivering channels to these destination endpoints:
Zype Apps Creator customers can now offer a family-friendly experience for their viewers and comply with local regulations as necessary, with a Parental Access Code solution for mature app content. Customers can restrict access to app content by setting a dynamic minimum age their end-user must meet to access the content using the "parental_access_age" setting. Any content rated higher than the minimum age would be considered "mature" for the consumer, and the app would request a "parental access code" for verification before content playback.
Apps Creator customers can extend the content rental period for a custom duration of up to 168 hours (7 days). This allows customers to offer more convenient, longer-term rental options for end-users.
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Happy Streaming!